Media Viability Accelerator Privacy Policy

Last updated: January 15, 2024

This Media Viability Accelerator Privacy Policy supplements Internews’ privacy policy found here, and details the types of personal and other data that Internews collects on the Media Viability Accelerator website at It outlines how this information is utilized, and how you can manage the collection, usage, correction, and deletion of your data.

We encourage you to read this policy carefully to understand our approach to data privacy and how it affects you. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us here.

Information Internews collects

Information Provided by You: When you register with us, you supply personal details such as your name and email address. Any communication with us, whether through email or our website, might result in us keeping a record of that correspondence, including your contact details and our responses.

Registration Process: For access to the MVA, registration is required. This involves providing basic personal information like your name and email, as well as creating a unique password for account access.

Sensitive Data: We do not collect sensitive or special categories of personal data.

User-Generated Content: Users may post content in certain public sections of our website or web applications, subject to our Terms of Service.

Automatically Collected Information: Our website automatically gathers certain information, including the type and version of your browser, your device’s operating system, referral sources, sub-websites visited, the date and time of access, and your IP address. This data, stored in server log files, helps us deliver and optimize our content, maintain our IT and website technology, and support legal actions in case of cyber incidents.

This automatically collected data is essential for delivering and optimizing our web content, ensuring the robustness of our IT systems, and providing necessary information in case of cybersecurity incidents.

How we use your information

The primary purpose of processing personal data and other collected information is to enhance user experience on the MVA website and web applications. This data is instrumental in optimizing our services, understanding user demographics, providing support, managing customer service, providing solution providers with contact information, and delivering marketing materials regarding our products and services. The data you provide is essential for the operation, maintenance, and delivery of our products and services’ features and functionalities.

Your registered email address serves as a conduit for sending MVA-related notifications, encompassing product or service updates, account status, administrative or technical information, and legally mandated notices. Additionally, this address may be used for disseminating newsletters, information on feature changes within the MVA, or promotional offers.

We use your data to ensure the protection and security of our services, assets, and business operations. This includes the detection, investigation, and prevention of any activities that might breach our policies or be fraudulent or illegal. This encompasses responding to legal instruments like warrants, subpoenas, and court orders, as well as fulfilling requests from regulatory or law enforcement agencies. These measures are essential for the lawful provision of our products and services and underscore our commitment to using your information responsibly and securely.

Internews may utilize your data for creating and delivering benchmarking services. When engaging in the benchmarks ecosystem, your data will always be anonymized, stripping away any personal or sensitive details. Furthermore, to maintain anonymity, benchmarks will only be computed and made available when there are a minimum of 10 distinct data sources from the chosen group.

How we share your personal data

Service Providers: We employ third-party companies to carry out tasks on our behalf, and they may access your information as part of these tasks. These companies are contractually required to use the information we provide only for the intended services.

Google API: MVA’s use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

Government Entities: We reserve the right to disclose information when we genuinely believe it is legally mandated or permissible. This includes complying with legal processes such as subpoenas, warrants, court orders, or requests from regulatory or law enforcement agencies. Additionally, we may share data when it’s essential to safeguard our assets or rights, ensure the safety of our employees, or protect other individuals.

Your individual rights

To remain in compliance with data privacy regulations, as a data subject, you have several rights regarding your personal data. These include the Right of Access, allowing you to request access to your personal data that we process; the Right to Rectification, enabling you to correct inaccurate personal data; and the Right to Erasure (‘Right to be Forgotten’), whereby you may ask for the deletion of your data under certain circumstances. You also have the Right to Restriction of Processing, which lets you request a halt to the processing of your personal data in specific instances, and the Right to Data Portability, granting you the ability to receive your data in a structured, commonly used, and machine-readable format and to transmit it to another data controller. Furthermore, you hold the Right to Object, permitting you to oppose the processing of your personal data under certain conditions, including processing for direct marketing purposes. Finally, you have Rights Related to Automated Decision-Making and Profiling, which protect you from being subject to decisions made solely on automated processing, including profiling, that have significant effects on you or similarly significant impacts.

Contact us here to make a request related to your personal data. Please be prepared to provide complete contact details. We will need to verify your identity before fulfilling any and all data requests. Under certain legal circumstances, we might be exempt from fulfilling your request, or may only be able to fulfill it partially. If such a situation arises, we will provide an explanation in our response to your request.

Updates to this policy

We will update this policy as necessary to stay compliant with relevant laws. We may update this privacy policy at any time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible.

Contact form

To exercise all relevant rights, make queries or lodge complaints related to this policy please reach out through the Internews Data Privacy Request Form.