Supporting independent media in a rapidly changing landscape

Become part of a free digital platform to support independent media in competing for audiences and revenues.
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Independent media has been rapidly outpaced by digital platforms capturing global advertising and subscription revenues with AI-powered reach. This threatens democracy by weakening fact-based media.

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The MVA helps independent media compete more effectively for audiences and revenue, preserving their crucial role in holding power accountable and supporting informed decision-making.

Better decisions

Data-driven decisions for media success and growth

Just as the facts are essential for audiences in making informed decisions, they are also essential for media outlets to survive and thrive. The MVA supports data-informed decision making with a focus on embedding data into daily and weekly routines.
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Turn data into action

With so much data available, it is essential to identify what is relevant and actionable. The MVA enables segmentation of data and action-driven alerts, so that media outlets can be inspired frequently by how others, with similar market and organizational characteristics, behave.
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Data pooling

Pool data, protect privacy, and learn from global insights

MVA Insights pools data using third-party services from multiple organizations, allowing independent media to learn from global trends in a safe and anonymous way. The MVA safeguards individual performance data and bases comparisons on market characteristics, not between outlets in the same country.
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Recognizing excellence, finding solutions

Connecting independent media with the right support

Many organizations offer investment, funding, and tools to support independent media, but finding the right partners is challenging. The MVA simplifies this by connecting media with the right solution providers, including funders and program implementers, via the MVA Solutions marketplace.
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The MVA data universe

MVA Insights: automated, data-driven analysis for media outlets

MVA Insights uses proprietary automation and publicly available analytical tools to make informed suggestions based on minimal media outlet input, focusing on:
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FAQs

Frequently asked questions

Many organizations offer investment, funding, and tools to support independent media, but finding the right partners is challenging. The MVA simplifies this by connecting media with the right solution providers, including funders and program implementers.

History of the MVA