Media Viability Accelerator

Join a free web-based platform that supports media to compete more effectively for audiences and revenues by learning from the performance of peers globally and participating in a marketplace of ideas.

The MVA is led by

Solutions

The MVA Solutions marketplace has launched! If you have a solution that independent media can use to survive and grow, register it here.

With hundreds of users already using the MVA, and a target to reach thousands in 2025, MVA Solutions will soon be the place for any person or organization connected to independent media to find solutions and be found by those with great offerings.

Listings

Listings allow you to describe offerings using text, images, a video, links, and tags, while specifying languages, locations, and validity dates. Suitable for events, products, services, and funding opportunities, this feature will be available at launch.

Badges

Badges are digital indicators of trust, showcasing achievements like course completion or certification, available in Q4 2024. They enhance credibility and help media outlets stand out, as funders and advertisers prefer those with proven reliability.

Integrations

Integrations connect MVA to third-party systems like Facebook and Google Analytics 4, enabling data sharing with user consent. Available in Q1 2025, this feature supports analytics, media buying, and signalling trusted tools.

A place for media outlets to connect with key partners

Users from independent media organizations on the MVA can control their visibility in the MVA Solutions marketplace with advanced privacy features. This creates a thriving space where advertisers, funders, and investors can connect with top media outlets to find innovative solutions to problems that they might have identified through studying their outlet’s performance data.

The MVA Solutions marketplace has now launched! If you have a solution that independent media can use to survive and grow, register it here!

MVA funding opportunities

Alongside accessing data insights and a marketplace of ideas, independent media, media support organizations, and technology companies connected to the MVA or working with independent media can now apply for funding opportunities.

This initiative offers financial support for projects aimed at improving media viability and innovation, allowing organizations to strengthen their operations and pursue growth opportunities.

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