A pioneering digital tool to help media compete more effectively for audiences and revenue
The Media Viability Accelerator (MVA) is a web-based platform that will help independent media become more financially sustainable by accessing solutions and market insights to inform effective business strategies. The goal: defend and uphold democracy by keeping people informed and safe.
Partnering with Microsoft’s Democracy Forward Initiative for leading-edge data aggregation and visualization tools, the MVA will offer the kind of market intelligence that businesses need to be financially successful.
The MVA is for media outlets, funders, investors, technologists, consultants, accreditation bodies, media associations, researchers, academics and more. It will provide insights free of charge.