MVA Insights
What is MVA Insights used for?
Stories of impact
Patricia Mercado Sánchez
- Conexión Migrante
- Mexico
Mariana Pérez Florez
- La Pampa Noticias editor
- Argentina
Who uses the MVA?
Understanding Audiences for Digital News
Using Evidence to Support Independent Media
Seeking Sustainability with Journalism Under Attack
Connecting Media with Tools & Technology
The MVA supports independent media
The MVA is designed to improve audience numbers, reach and revenues of independent media worldwide.
Key features & benefits
The benefits of using MVA
Independent media have access to:
MVA Insights
A data platform to track media outlet’s business performance and learn from others with similar market and organization characteristics. In one place, the platform presents and benchmarks weekly content output, audience and revenue data for websites and three social media platforms.
MVA Solutions
A demand-driven marketplace for products and services aimed at media viability, launching in September 2024. Providers will offer a wide range of solutions, and media can select those they most value.
Financial Support
Multiple funding opportunities of up to $25,000 to support organizations to design new strategies for viability and incorporate those into business operations. Additional funds will also be available for media support programming that incorporates the MVA, and for the development of MVA Solutions offerings.